An audience isn’t the same as a community. You direct your efforts to an audience, hoping to gain their attention. Community is what happens when that attention translates into loyalty.
Workshops
Small-group, hands-on sessions led by the founders, executives, and experts in the room.
An audience isn’t the same as a community. You direct your efforts to an audience, hoping to gain their attention. Community is what happens when that attention translates into loyalty.
Nov 12
Sports places a premium on loyalty in countless ways, from tickets and premium experiences to merchandise and access. Fans will often spend more and buy deeper into something they love, but that loyalty has its limits.
Nov 12
Digital access has made almost everything available to everyone. But live experiences and human attention can command an even greater premium.
Nov 12
Teams and leagues share priceless fan relationships with platforms, broadcasters, sponsors, and other partners.
Nov 12
Athletes, creators, and other high-profile talent have been building influence far beyond the organizations they work with.
Nov 12